Learning Guide: Facebook

Learning Guide: Facebook

Describe the Tool- Facebook is a social media tool that allows users to create a personal profile with various details, add other users as friends, exchange messages and photos, join or ‘like” common interest user groups, and post messages to the boards of those groups (Callaghan & Fribbance, 2016). In addition, each user has a news feed with updates of posts from friends and liked pages. Although, Facebook is more commonly used for personal use (1.49 billion users), Facebook can be used as a collaboration tool for learning and development.
Image result for facebook images
Effective Instruction- Facebook has the potential to help learners obtain information from instructors by joining groups that correspond with courses. Instructors thus have the ability to post information within the groups, share content, and allows students to interact using a social media application. Additionally, Facebook is a good platform to have discussions and create active learning communities especially for distance learning students. An example of instruction is posting an article relating to the organizations diversity policy and encouraging employees to share their thoughts about diversity in the workplace.

Strategies for Integration- A method to encourage integrating Facebook as a learning platform, is posting articles on subjects that relate to company events, announcements, policy changes, and open public forums. Therefore, Facebook has the ability to reach the public as well as employees or students. Facebook can also be used to post company news thus, assigning an employee (maybe from the marketing department) to run the page in order to communicate the messages are in the best interest of the organization. Over the last decade, social media has played a key factor in marketing. Social media (unlike print) can reach a high variety of individuals, used to enhance popularity, facilitate word-of-mouth communication, increase sales, and generate social support for consumers (Hajli, 2014).  

How to Get Started- In order to us Facebook, the user will need to create a page that targets to learners, groups, or consumers. Here are some steps that one can use to get started.
·         Create a Facebook profile
·         For a business or organization (group) select local business, company, or organization
·         Pick the right profile picture that tells viewers the story of your page in a visual way
·         Fill out the “About” section and include the organizations overview, description, goals, and mission statement
·         Make posts
·         Share posts with friends co-workers, friends, and connect with other businesses
·         Keep the page active and current. As mentioned earlier, assigning someone to facilitate the page internally will insure that content is ongoing.

The following websites are a good reference:

https://blogs.constantcontact.com/getting-started-on-facebook/#
https://blog.hubspot.com/marketing/dos-donts-facebook-business-infographic

References

Callaghan, G., & Fribbance, I. (2016). The use of Facebook to build a community of distance learning students A case study from Open University. Open Journal, Vol. 31, No. 3. Retrieved from: https://www.tandfonline.com/doi/full/10.1080/02680513.2016.1229176

Hajli, M.N. (2014). A study of the impact of social media on consumers. International Journal of Market Research, Vol. 56, Iss. 3. Retrieved from: https://www.lyfemarketing.com/wp-content/uploads/2015/05/Compressed-PDF.pdf

Comments

Post a Comment

Popular posts from this blog

Gamification Learning Guide: Elevate

Image
Gamification Learning Guide: Elevate  Describe the Tool – Is a brain-training program designed to improve attention, learning, speaking skills, processing speed, memory, and math skills. The app is designed so that every user personalizes their program to improve brain function. Elevate is set up as a learning game. Since their launch in 2014, the Elevate app has been downloaded more than 15 million times from the App Store and Google Play (elevateapp.com). Mental health disorders and poor well-being have significant economic, social, and individual costs (medical). Therefore, it would be prudent for organizations to take steps to ensure that employee’s mental health is a priority (Wells, 2002). Effective Instruction – Elevate can be used to help employees develop and maintain their customized daily learning. The app has 35 games that focus on reading, writing, speaking, and math. For trainers, gamification apps like Elevate, can be used to help employees improve and ...
Read more

Mobile Learning Guide: YouTube

Image
Mobile Learning Guide: YouTube Describe the Tool – YouTube is an application where users can upload and view content through videos that are posted to the site. It is also accessible through a tablet, mobile app, and website. Anyone with an internet connection can share, view, and upload therefore; they have access to an astonishing amount of information. Whatever learners are looking for on YouTube, you most likely will be able to find the information. It also allows viewers to create comment threads on one’s channel, user manage videos, and a counter to view who is watching videos (Pecay, 2017).   Effective Instruction - YouTube is frequently used by learners as a resource or supplementary material instead of traditional learning. According to Burgess & Green (2009), instructors are seeing the value of YouTube within instructional design as 80% of millennials actively interact over social media applications and YouTube. An example of 21 st century instruction ...
Read more

Gamification Learning Guide: ABC Mouse

Image
Gamification Learning Guide: ABC Mouse Describe the Tool – ABC Mouse Learning Academy is a company that provides fun and engaging learning activities for preschool – kindergarten children. ABC Mouse can be accessed through an app or their website. According to their website (abcmouse.com), their goal is to help children by providing a compressive and engaging online curriculum using the gamification. According to Alsawaier (2018), the use of gamification can provide a partial solution to decline in learner’s motivation that many face in traditional school settings. The purpose of the app is to keep learners motivated and interested in learning at an early age by creating fun and interactive games. Effective Instruction – The program is not free, therefore it is up to the expense of parents to see the value of having their children use the product at home. For the program to be effective, many parents buy the program and then modify the learning to match the learning th...
Read more